The biggest sporting event on the planet meets LA's premier VIP hospitality experience. Your brand at the center of World Cup fever.
Los Angeles is hosting World Cup matches including the coveted USMNT opener on June 12, 2026. Partner with XCLSV and Bullseye Event Group for premium pre-match activations that put your brand in front of the world's most passionate sports fans.
48 teams. 16 host cities. 104 matches. The first World Cup hosted across three countries — and LA is at the center of it all.
Home to the 1994 and 1999 World Cup Finals (still the highest-attended in history). Soccer capital of America. Your stage awaits.
Premium pre-match hospitality modeled after Bullseye's legendary Rams VIP Tailgate and Super Bowl Players Tailgate experiences.
Your brand front and center as fans fuel up before kickoff. Ambassadors, signups, content, and unforgettable experiences.
Bullseye Event Group is a pioneer in VIP sports hospitality, creating life-changing experiences that bring joy and connection.
The most exclusive Super Bowl pre-game experience. NFL legends, celebrity chefs, and A-list entertainment — Bullseye sets the standard.
World Cup pre-match hospitality will mirror the premium Rams experience — the gold standard in LA gameday entertainment.
Featuring legends like Chef Marcus Samuelsson and Chef Kelsey Murphy. World-class cuisine, not stadium food.
Bullseye has touched 40,000+ fans across the country with their VIP hospitality experiences. Proven audience. Proven results.
The activation is located at Lake Park, directly adjacent to SoFi Stadium. Every World Cup fan walks right past our doors.
Red carpet entrance with SoFi Stadium in the background
Lake Park — Premium tailgate location adjacent to SoFi Stadium
A premium branded activation area within the Bullseye VIP Tailgate. Your brand front and center as fans prepare for kickoff.
Professional ambassadors in custom branded apparel engaging fans, driving sign-ups, and creating memorable interactions.
Premium branded merchandise that fans actually want. Every item is a walking billboard long after the final whistle.
World-class food from celebrity chefs. Premium drinks. The full VIP experience Bullseye is known for — with your brand as partner.
We're activating at 6 World Cup matches at SoFi Stadium, including the USMNT opener. Choose your activation days.
The biggest day of the tournament for American fans. Maximum energy, maximum eyeballs, maximum brand exposure.
Group stage matches bring passionate supporters from around the world to LA. Each match is a festival of global fandom.
As the tournament intensifies, so does the energy. Knockout rounds bring the highest stakes and most passionate crowds.
World Cup brings a unique audience — international travelers, passionate supporters, and premium hospitality seekers.
Fans from around the world traveling to LA for World Cup matches. High-spending, experience-seeking audience looking for premium hospitality.
Passionate supporters who follow their national teams anywhere. Engaged, social, and ready to share their World Cup experience with the world.
Fans who want more than just a ticket. They're seeking the full experience — premium food, exclusive access, and unforgettable moments.
We'll build a custom package based on your objectives — number of match days, sign-up targets, and brand integration level.
What's Included:
The biggest sporting event on the planet. Premium hospitality. Your brand at the center.
Prepared for Brand Partners | April 2026 | Confidential